GREEnBroz
During my time with GreenBroz, we executed a total rebrand, increased our website traffic by more than 30% (without increasing marketing spend), successfully launched several new products, increased our online sales by over 120%, embraced email automation to the tune of nearly half a million dollars, and turned out content like webinars, articles, podcasts, and video spots.
Endure GreenBroz to the Cannabis community
While working as the marketing director at GreenBroz, my team and I realized that we had the opportunity to build brand sentiment with decision-makers in the cannabis industry. Here's how we did it.
VIdeo Spots
I brought our promo videos from blank page to finished product. The videos I've produced generate approx 30% more clicks in our paid campaigns than in previous iterations.
OutDoor
Posters like the ones below reinforced our brand values and USP to trade show attendees. And yes, I can confirm the QR code works.
Webinars
I wrote, directed, and occasionally moderated our monthly webinars. Since I took on webinars, webinar viewers have purchased over a million dollars in equipment. We've found that webinar attendees are about 300% more likely to buy one of our machines than similar prospects that do not watch a webinar. We've also found success using webinars as lead magnets. On-demand webinars have helped Greenbroz gain more than 500 new contacts in 2022 alone.
Social media strategy
GreenBroz' old approach to social wasn't working. Sales-centric messaging was turning our audience off. We were seeing stagnation in growth and a drop-off in engagement. When I took over, I worked with the social team to implement a new strategy focused on creating value for consumers while helping them get to know our brand.
Product Pages
I designed our product pages to be acquisition machines. After I updated GreenBroz pages, we saw our bounce rates plummet, our time on page increase, and our number of sales-qualified leads nearly quadruple.
Automated email sequences
Our CRM data showed that our Sales managers were having difficulty keeping up with prospective clients and keeping in touch with folks that had already purchased a machine. So I started creating automated email sequences that could pick up the slack.
